Blog

White label perfume is more than a product — it’s a powerful way to elevate your brand, delight customers, and offer premium scents without luxury-brand pricing. Here’s how businesses across the UK are using white label fragrances to transform their customer experience.

Vegan perfumes are everywhere — but what do “vegan” and “cruelty-free” actually mean in the world of fragrance? Discover how ethical perfumery works and why modern vegan scents are more sophisticated than ever.

Ever wondered why some perfumes linger beautifully for hours while others disappear in a flash? The answer lies in fixatives — the quiet, powerful ingredients that shape a fragrance’s depth, evolution and staying power.

A deep dive into the artistry, science, and craftsmanship behind every perfume - from an idea to the bottle. Learn how perfumes are made and what perfumers do to create high-quality perfume dupes.

Choosing the right perfume for someone else can feel daunting — but it’s also one of the most thoughtful gifts you can give. Discover how to pick a fragrance that truly fits them without worry.

A single perfume can define a mood — but a collection can define you. Discover how to build your own fragrance wardrobe, learn why it matters, and explore the art of choosing perfumes that suit every season, occasion, and version of yourself.

Ambergris has long been one of perfumery’s most mysterious ingredients — rare and luxurious. In this article, we’ll uncover what ambergris really is, how it’s been used throughout history, and how modern perfumery recreates its magic through ambroxide — a safer, ethical, and sustainable alternative.

Ever wondered why some perfumes claim 30% oil concentration while others ‘only’ have 20%? More isn’t always better. Check out why!

Smelling good at the gym is about confidence, not overpowering others. From light citrus and aquatic notes to smart application strategies, here’s how to choose the perfect workout fragrance — and keep it fresh with Blossom.

Light, crisp, and refreshing — Eau Fraîche is the softest expression of fragrance, offering an instant burst of freshness without overpowering. Here’s how it compares to Eau de Toilette and Eau de Cologne, when to wear it, and why it deserves a place in your collection.

We’ve all seen them. Scrolling through our feeds, tucked between a review of a new niche release and a video about maceration, there’s the ad. A sleek bottle, a dramatic...

There’s a quiet moment of reckoning that happens at the perfume counter, or perhaps just standing before your own collection. The bottle you’ve reached for a thousand times suddenly feels…...