Blog

Is a 35% perfume really stronger or longer lasting than a 20% Eau de Parfum? Learn why concentration alone does not determine performance, projection, quality or safety.

Why does Blossom Perfumery formulate at around 20% fragrance concentration? The story behind our Eau de Parfum strength, our process, and what we prioritise over a bigger number.

Are perfume dupes legal in the UK? Learn how UK trademark law applies to fragrance dupes, what L'Oréal v Bellure means, and how dupes differ from counterfeits.

Looking for the best Baccarat Rouge 540 dupe in the UK? We compare Blossom 464, Zara Red Temptation, Ariana Grande Cloud and Dossier side by side.

Best My Way Perfume Dupe UK: Zara, La Rive and No. 140 Compared Looking for the best My Way perfume dupe in the UK? You are not the only one....

We compared the top UK perfume dupe brands on concentration, longevity, price and safety. Here's an honest verdict on who's actually worth buying from in 2026

Not all perfume dupes are equal. Here's what separates a quality inspired fragrance from a cheap knock-off - covering concentration, longevity, safety and value.

You loved it when you first bought it. Now you barely notice it. Here’s what’s actually happening — and what to do about it.

Summer changes everything about how perfume behaves. Here are the mistakes most people make — and what to do instead.

Buying perfume as a gift feels risky — until you know what to look for. Here’s how to get it right every time, even if you know nothing about fragrance.

Most people pack one perfume and leave it at that. Here’s why that’s worth rethinking — and which scents actually work on holiday.

It is one of the most talked-about fragrances in the world. It is also one of the most expensive to wear every day. Here is what actually changed that.